Sustainability

Sustainability mission


The environmental impact of the fashion industry is massive. According to recent studies, the fashion industry is one of the world's most polluting industries in the world. We all have our part of responsibility on the matter.

From our side we decided to focus on 2 things.
  1. First of all, rather than creating products in bulk, generating leftover and waste resources, we decided to opt for produce-on-demand. Specifically the products will be produced ONLY once you placed the order. This will avoid generating unnecessary leftovers and wasting precious resources. Note that we also opt for this to not invest significant capitals in purchasing raw material, but it means our margins are lower.

  2. Secondly, we decided to introduce a Tip to the purchase process. Just before placing an order, you'll have the option to give us a tip (5%,10%,15%) that we will then donate in full to an NGO to protect our oceans. The NGO will be selected between Sea Shepherd, 4Ocean, The Ocean Cleanup and Coral Gardens. You can see this as offsetting your purchase from an environmental point of view.
We all love our spots. Donate a small amount of your orders to protect it.